Privacy Policy
Last updated: September 21, 2026
This privacy policy is intended to inform users of the alto.fr website about how their personal data is collected and processed, in accordance with the General Data Protection Regulation (GDPR – EU Regulation 2016/679) and the amended Act No. 78-17 of January 6, 1978, known as the "Data Protection Act."
1. Data Controller
The data controller for data collected on this site is Alto:
- Address: Route de Mussillon, 73350 Méribel Les Allues, Savoie, France
- Phone: +33 1 42 00 00 00
- Email: reservation@alto.fr
2. Data collected
We only collect data that is strictly necessary for the purposes described below:
- Identification and contact data: last name, first name, email address, phone number;
- Data related to your request: date, number of people, message or specific request submitted via the site's forms;
- Browsing data: IP address, browser type, pages visited, collected via cookies or similar technologies.
3. Purposes and legal bases
Your data is processed for the following purposes:
- Responding to your contact and booking requests (performance of pre-contractual measures at your request);
- Managing customer relations and following up on your visit (legitimate interest);
- Sending you information about our events and news, only if you have consented to it (consent);
- Measuring site traffic and improving site performance (consent);
- Complying with our legal and regulatory obligations (legal obligation).
4. Data recipients
Your data is intended exclusively for authorized personnel at Alto. It may be shared with our technical service providers (site hosting, booking tools, email services) acting on our behalf and subject to confidentiality obligations. Your data is never sold or transferred to third parties for commercial purposes.
5. Hosting and transfers outside the European Union
The site is hosted by Webflow, Inc., 398 11th Street, 2nd Floor, San Francisco, CA 94103, USA. Some data may therefore be transferred outside the European Union. These transfers are governed by appropriate safeguards, including the European Commission's standard contractual clauses and/or the EU-U.S. Data Privacy Framework.
6. Data retention period
- Contact and booking requests: 3 years from the date of last contact;
- Data used for marketing purposes: 3 years from the date of last contact or until you withdraw your consent;
- Cookies and trackers: 13 months maximum;
- Data required for legal compliance: for the duration specified by applicable regulations.
7. Cookies
Cookies may be placed on your device while you browse. Cookies strictly necessary for the site to function do not require your consent. Audience measurement or social media cookies are only placed after we have obtained your agreement. You may change your preferences at any time via the site's cookie manager or your browser settings.
8. Your rights
In accordance with applicable regulations, you have the following rights regarding your data:
- The right of access, rectification, and erasure;
- The right to restrict processing and the right to object;
- The right to data portability;
- The right to withdraw your consent at any time;
- The right to provide instructions regarding the handling of your data after your death.
To exercise these rights, you may write to us at reservation@alto.fr or by mail to: Alto, Route de Mussillon, 73350 Méribel Les Allues. We will respond to your request within one month.
If, after contacting us, you feel that your rights have not been respected, you may file a complaint with the CNIL (Commission nationale de l’informatique et des libertés), 3 place de Fontenoy, TSA 80715, 75334 Paris Cedex 07 – www.cnil.fr.
9. Security
We implement appropriate technical and organizational measures to ensure the security and confidentiality of your personal data and to prevent unauthorized access, loss, or alteration.
10. Policy updates
This privacy policy may be updated at any time to reflect changes in the law or our services. The version currently in effect is the one published on this page.